Whats On
GDA goes viral

The gradual roll-out in Gloucestershire of Personal Independence Payments (PIP) to people currently entitled to Disability Living Allowance (DLA) has caused considerable confusion among a number of beneficiaries, including profoundly Deaf British Sign Language (BSL) users.
 
However, when Gloucestershire Deaf Association (GDA) decided to offer assistance by producing a short sign language video to help explain the important changes, even they did not anticipate how well their participation would be received. The clip was released on to the charity’s Facebook Community Page on Friday 9th October, and within three days has been watched more than 10,000 times, and shared more than 200 times. Its reach has extended all over the UK.

GDA’s Reg Cobb starred in the clip, and it is just one of a number of well received videos put together by GDA to keep the local Deaf community informed of changes that affect them.

Jenny Hopkins, GDA’s Chief Executive said “GDA currently has an exceptional level of creativity within our team, and we have found a way of harnessing that talent to best effect through film making. The response to this video clearly identifies how important GDA is to the local Deaf Community and actually to Deaf people across the UK. The change to DLA is just one of many significant governmental changes that will affect the lives of profoundly Deaf people in Gloucestershire. GDA is the county’s leading expert in what this marginalised group’s needs are and our understanding is invaluable to the wellbeing of the county’s Deaf population.”

View the full video on GDA's Facebook page at by clicking here 
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